WAFA Loyalty Program

We know how important it is for you, our Vendor partners, that we strengthen the Channel ecosystem and the value chain on your behalf. In line with this vision, we have created a unique Loyalty Program for our Channel Partners, to help establish, promote and extend the reach of our Vendor brands.

Termed WAFA, our Loyalty program has helped us secure a distinct edge in the Distribution space, as it has cemented our existing channel relationships, and helped us forge new partnerships with established Channel players, thereby further enhancing the reach of our Vendor brands.

Channel Partners are rewarded not only for executed and closed revenues for the year, but also for innovative promotions, extended support services, initiatives to penetrate new markets and enhance the value proposition of our Vendor brands/partners.